With E.L.F.’s makeup and skin care being incredibly affordable and effective, wanting to fill up your cart with everything the beauty brand has to offer is a little too easy. We rounded up some tried-and-true picks from Allure editors to make shopping E.L.F. a little easier and more efficient. Many of our recommendations even have a Best of Beauty awards to their name.
E.L.F. Gentle Peeling Exfoliant
If you’ve never experienced the wonders of a peeling gel, allow this Best of Beauty winner to be your introduction. Straight out of the pump, it looks like a clear gel. However, when you start rubbing it onto skin, it turns into little balls. Why? The Gentle Peeling Exfoliant picks up the dead skin cells and other grime on your face and rolls it up like eraser dust. It’s incredibly satisfying and leaves skin smooth and radiant.
E.L.F. Cream Contour Palette
This Best of Beauty-winning palette contains four different matte creams — a trio of bronzes (taupe, fawn, and caramel) and one yellow-beige hue for brightening. Each are rich and intensely pigmented but once blended out, they seamlessly melt into skin for a natural-looking sculpted finish.
Swipe this sugar-spiked bullet over your chapped lips to smooth away flakiness in seconds. Your lips will be happier and even a bit plumper once you’re done.
E.L.F. Prismatic Highlighting Duo
Not even E.L.F. is immune to the holographic makeup hype. These color-shifting powders may look petal pink and lilac in the pan, but when brushed onto cheekbones, they transform into a hot pink and sky blue.
E.L.F. Mad For Matte Holy Smokes Palette
With all the latest palettes packed with terracotta and peach shades, the E.L.F. Mad For Matte Holy Smokes Palette has a much-welcomed mix of both warm- and cool-toned hues. On the right side, you have a peachy cream, blue-toned gray, and more neutral shades for laying down a clean base. Or, of course, you can wear just one by itself for a more minimalist look. On the left side, you have a gorgeous teal, sapphire blue, and soft black for making your smoky eye fantasies a reality. (Hence the name Holy Smokes.) You can make sure they are all blended well with the shades situated in the middle of the palette.
E.L.F. Moisturizing Lipstick in Velvet Rope
Allure editors aren’t the only ones obsessed with this classic red lipstick — our readers are, too. Velvet Rope, which is a cherry red with a golden sheen, won a Reader’s Choice Award this year for its creamy, hydrating formula that lasts all day long.
Blending eye shadow ain’t easy. The Beautifully Precise Eyeshadow Brush No. 201, which recently won a Best of Beauty award, will do all the work for you with as little effort as possible. You can pack color onto your lids with the short, dense bristles before sweeping the fluffy ends over the edges to soften them in seconds.